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What exactly is the point of the People's Choice awards?

Film Experience Blog found this 1/9/2009 on guardian.co.uk

Billing itself as "the first and best" ceremony of the season, the People's Choice awards thumb their nose at the Academy and flip the bird at the Hollywood Foreign Press Association . They are about you and me; your aunt and my cousin. And they are about Adam Sandler too. "I have honestly ...