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The Dark Knight

Heath Ledger

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filmschoolrejects.com - 2/26/2009

Watch This: Behind the ‘Why So Serious’ Viral Campaign

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An awesome reader named JJ sent over a link to this video earlier today which was posted on the website of 42 Entertainment, the company responsible for the ridiculously successful “Why So Serious” alternate reality game that led up to the release of last year’s highest ...

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theplaylist.blogspot.com - 3/5/2009

6 Redunant, But Real Reasons Why 'Watchmen' Doesn't Work in A Post-'Dark Knight' Landscape

— theplaylist.blogspot.com — " The Dark Knight " and " Watchmen " are oranges and apples, yes? Well, yes and... no, both the original graphic novels which inspired both films were published within a year of each other in the mid '80s and both took a dark, depressed and extremely ... (more) 6 Redunant, But Real Reasons Why 'Watchmen' Doesn't Work ...

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Frank Coraci

Comments vote downundo vote up Hollywood Elsewhere found this 3/5/2009found this

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mcnblogs.com - 2/26/2009

Return To The Dark Knight

— mcnblogs.com — One of the blog commenters can't seem to separate why Slumdog won from why The Dark Knight... was not nominated. In response, I found myself explaining my TDK issues – which are not nearly as severe as he constantly claims – in yet another way… so I ... (more) Return To The Dark Knight

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Comments vote downundo vote up Awards Daily found this 2/26/2009found this

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opalfilms.blogspot.com - 2/20/2009

Best Supporting Performance (Male), 2008

— opalfilms.blogspot.com — Heath Ledger, The Dark Knight (232 points/32 votes) “At nearly every awards show this year, The Dark... Knight writer/director Christopher Nolan has accepted the supporting actor honor for Heath Ledger, who arguably played the scariest ... (more) Best Supporting Performance (Male), 2008

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Heath Ledger

The Dark Knight

Comments vote downundo vote up Sergio Leone and the Infield Fly Rule found this 2/20/2009found this

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Go Behind-the-Scenes of 'The Dark Knight' Viral Campaign
RopeofSilicon.com — ... , but I am sure I missed a few. Now, as pointed out by Film School Rejects, a video featurette detailing the success and scope of the viral campaing was revealed on ...

42 Entertainment’s Why So Serious Viral Campaign: The Future of Movie Marketing?
/Film — [See post to watch Flash video] I was just reading an interesting article in the new issue of Maxim (not available online, as far as I can tell) about 42 Entertainment, the marketing comapny behind The Dark Knight’s viral campaign when I stumbled across this video created by Alternative Reality Branding (via: FSR). The bottom line effects of viral marketing on a film’s box office and DVD sales have yet to be proven. But watching this video on 42 Entertainment’s Why So Serious campaign will help make you a believer. It will ...

Viral Recap: The Dark Knight's Why So Serious Campaign
FirstShowing.net — ... show that it's not useless marketing that riles of up fans to no effect. Maybe it just takes a good guided recap like this for some people to understand the bigger picture and get an idea for just how elaborate this game was. In fact, that video didn't even touch upon half of the more meticulous aspects of the viral and all of the mini games involved with it, but that doesn't really matter. I think they still did a great job of explaining it all under 5 minute. And special thanks to Film School Rejects for first finding this video and sending it our way. ...