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The End of the World As We Know It
craigbe.com - 3/10/2009
The End of the World As We Know It
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So there’s this movie you’ve never heard of… it’s called One Week and it stars Joshua Jackson. Fine. I’m not here to rip (or praise) the movie. However, in their marketing of the film, they took out a print ad and filled with quotes about how great the movie is . Great – marketing ...

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Movie Marketing Madness:  Why the outrage over using YouTube comments?

This Is The End 
thisistheend.com - 3/12/2009
This Is The End 
— thisistheend.com — ThisIsTheEnd.com - THIS IS THE END, Hang On, It's Gonna Be A Bumpy Ride! Nostradamus Posted March 11, 2009 Permalink | Add to del.icio.us | Digg This! | Stumble It! More Recent Episodes Nostradamus Nostradamus Nanotechnology Nanotechnology Kukulcan ... (more) This Is The End 

Comments vote down Movie Trailers at TrailerAddict.Com found this 3/12/2009found this
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Why the outrage over using YouTube comments?
Movie Marketing Madness — ... of marketers in their journey between the media of first publication to the paid advertising spot. All that means is that marketing is moving along the same evolutionary path as media in general. It’s a big deal, yeah, but not in a bad way. It just means that the movie industry - and the car industry and the beauty industry and most other industries - realize the power of influence has shifted and is adjusting their marketing accordingly. [Pic of the ad courtesy from Craig, who doesn't seem to be a fan of the tactic.] ...

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