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Movie Marketing Madness: Fanboys
Movie Marketing Madness — ... The best the site can do in terms of interactivity a Widget that contains the trailer and other materials for you to display on your social network page or other site. On that Widget page you can also grab a handful of banners that are, both in essence and actuality, ads for the film that the studio is hoping you’ll run gratis on your site. ...

Open Forum Friday: Why Did Fanboys Open in So Few Theatres?
Film Junk — ... by reducing supply. Studios have been doing this for years, and a couple of years ago Fox had “great success” by releasing Borat in a smaller number of theatres in its first weekend. That said, Borat still opened on at least 1000 screens, if not more. This isn’t even close. Fanboys is getting the kind of roll out usually reserved for Oscar nominees and foreign films. They’re even trying to encourage people to plan a road trip to go see it by offering free Star Wars collectibles if you send in 5 or more ticket stubs. How does that ...