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Valkyrie May Break The United Artists Bank
Cinema Blend News — ... reviews to show for it, apparently the marketing troubles aren't yet over. The New York Post is reporting that MGM and United Artists are spending $70 million just to market Valkyrie , which is twice the usual amount a movie of its size would get, and nearly as much as the movie itself cost. "They are betting the ranch and spending every available penny they have on advertising trying to make this film work," said one anonymous source, even as another one argued that the money was "a healthy amount to get through the Christmas clutter, but appropriate for the season and ...

Cruise, UA Betting the Farm on 'Valkyrie'
Get The Big Picture — ... According to several sources consulted by The New York Post, MGM/UA is dumping about twice as much into promotion of the film as a studio normally would a movie with its box office potential. The reason, the Post says, is because if the film is a hit, United Artists, the studio Cruise runs, will have more access to a half-billion-dollar fund set up as a film financing pool a couple of years ago. ...