nytimes.com - 4/14/2009
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Kelly Peña, “the kid whisperer,” is helping Disney to reassert itself as a cultural force among boys.
variety.com - 4/20/2009
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variety.com —
Studio offers sneak of upcoming toon LAS VEGAS
-- For their presentation to the Digital Cinema Summit
at NAB, Disney went to infinity ... and beyond. Walt Disney Studios Motion Picture Group prexy offered up the first-ever public screening of the ...
(more)
Disney screens 'Toy' teaser at NAB - Entertainment News, ...
slashfilm.com - 4/9/2009
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slashfilm.com —
Could Disney really be spending $300 million on
the Tron sequel? Buried in a recently published article
in the Vancouver Sun is the following paragraph: Vancouver post-production units are salivating at the prospects presented by the Disney ...
(more)
Tron 2’s Budget $300 Million? Most Expensive Movie of ...
cartoonbrew.com - 4/22/2009
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cartoonbrew.com —
I got a peek at the latest Disney
Book Group catalog, prepared for this week’s London Book
Fair . There are plenty of things coming up this fall of interest to our readers, for example: THE PIXAR TREASURES by Tim Hauser (similar to The Disney ...
(more)
Upcoming Disney Books | Cartoon Brew: Leading the ...
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Disney Is Very Interested in Young Boys
Cinematical —
... The New York Times has a fascinating look at this behind-the-scenes process in today's paper, following the efforts of 45-year-old Kelly Peña and her team of anthropologists as they interview and analyze boys ages 6-14. They find test subjects and, with parental permission, study the boys and their bedrooms, toys, hobbies, and interests. They talk to the kids to find out what makes them tick. They look for subtle clues: what the boys have on their bedroom shelves, for example, or what kind of sheets they have on their beds. The boys are never told that it's the ...
Boys Don't Buy: Disney Tries to Crack the Gender Gap
The Screengrab —
... entertainment industry and are trying to catch a piece of what should be a potentially rich demographic: little boys. These rascals, it turns out, are much trickier and more elusive than little girls, who are shelling out for Miley Cyrus, the Jonas Brothers, and High School Musical. (Yet, "boys 6 to 14 account for $50 billion in spending worldwide, according to market researchers.") As Kelly Peña, a Disney researcher who some refer to as "the kid whisperer," confided to Brooks Barnes, "Boys are complicated." Peña, who works with a ...
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