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firstshowing.net - 11/3/2008
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Anyone who has read Dan Brown's "Angels & Demons" knows that a missing canister of antimatter is one of the most important elements of the entire story. So it's fitting that Sony has quietly launched a bit of viral marketing for Angels & Demons that involves just that. Thanks to ...
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Hidden Message in ‘Angels and Demons’ Teaser Starts Viral Campaign
We Are Movie Geeks —
... and days. The countdown will take us to May 15th, 2009, the date of ‘Angels and Demons’ release.
The vial of antimatter plays a very pivotal role in the story. It’s used as a terrorist threat, and it is set to blow up the Vatican. The story in ‘Angels and Demons’ is much better than the one in ‘The DaVinci Code’, and I’m looking forward to seeing what other viral marketing strategies Sony has ups its sleave.
Source: First Showing
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