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variety.com - 1/6/2009

'Aliens' makes Super Bowl play - Entertainment News, Film News, Media

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DreamWorks Animation buys 90-second spot Any Super Bowl ad is a gamble, but DreamWorks Animation is betting a lot of chips on a 90-second spot in 3-D for March toon "Monsters vs. Aliens." Topper Jeffrey Katzenberg said the ad, including the giveaway of 150 million pairs of glasses, "involves ...

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variety.com - 1/9/2009

Super Bowl push planned for film ads - Entertainment News, Film News, Media

— variety.com — Studios undeterred by economy The hefty pricetag to advertise during the Super Bowl may have scared off... major marketers during a down economy, but it hasn't forced Hollywood to sit on the sidelines. Nearly every studio will push pics during the big ... (more) Super Bowl push planned for film ads - Entertainment ...

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comingsoon.net - 1/4/2009

Monsters vs. Aliens in 3D During Super Bowl?

— comingsoon.net — islander90 has informed ComingSoon.net that during a football game on NBC, it was mentioned there would be... a 3D trailer for DreamWorks' next animated movie Monsters vs. Aliens shown during the Super Bowl telecast on February 1, as well as during a ... (more) Monsters vs. Aliens in 3D During Super Bowl?

Animation

Monsters vs. Aliens

Dreamworks

Paramount

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getthebigpicture.net - 1/6/2009

'Monsters vs. Aliens' Super Bowl Gamble

— getthebigpicture.net — Dreamworks will spend "tens of millions of dollars" marketing 'Monsters vs. Aliens' through the Super Bowl. Can... it possibly pay off? (more) 'Monsters vs. Aliens' Super Bowl Gamble

Animation

Dreamworks

Academy Awards

Monsters vs. Aliens

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‘Aliens’ to Attack Super Bowl!
At The Movies - Film News and Reviews — Sure you can break through a bridge, but can you rush the passer?  There’s been a lot of talk about the gloomy climate for advertisers, with plenty of stories about anxious corporations pulling back from their usual “big commercials during big events” strategy. Dreamworks, though, is apparently not afraid of making the big splash–Variety reports that the studio is putting out gigantic money for a 90 second 3D ad during this year’s Super Bowl for their film “Monsters vs. Aliens.” Ad time is supposedly going at $3 million for 30 seconds; there will be additional costs ...

'Monsters vs. Aliens' Super Bowl Gamble
Get The Big Picture — ... told Variety that the entire ad campain, including the 150 million pairs of glasses (go environment!) that will be given away at nearly 30,000 retail outlets, will cost his company "tens of millions of dollars," adding that it's "perhaps the biggest media-advertising event in history." ...